EVOLVING REAL ESTATE
FOR THE NEXT GENERATION

Services

  • ACQUISITIONS & ADVISORY SERVICES
  • ASSET MANAGEMENT
  • DEVELOPMENT
  • IN-HOUSE DESIGN
  • MIXED-USE MASTER PLANNING
  • LEASING
  • PROPERTY MANAGEMENT
  • MARKETING
  • SUSTAINABILITY

ACQUISITIONS & ADVISORY SERVICES

  • Leasing Upside
  • Business Development
  • Enhancements
  • Operational Efficiencies
  • Capital Investment
  • Adaptive Re-use
  • Programming & Activation
  • Future Development & Densification Opportunities
Pacific Retail Capital Partners has proven expertise in identifying retail centers with strong fundamentals that are under-managed or under-performing.
These are properties that can be acquired, redeveloped and densified into high-performing assets through a myriad of strategies that provide active and focused capital management.

ASSET MANAGEMENT

Pacific Retail Capital Partners takes a comprehensive approach to growing an asset’s value to create a property that draws guests and tenants alike, as well as attracting quality investors on exit from investment.

PRCP FOCUSES ON VALUE CREATION IN EVERY ASPECT OF AN ASSET

  • Maximize cash flow
  • Improve operational efficiencies
  • Increase sales productivity
  • Improve net operating income
  • Lease up
  • Densification opportunities
  • Collect shopper data
  • Increase dwell time and foot traffic
  • Strategically market to the community
  • Implement management best practices
  • Remerchandise
  • Pre-Development guidance

01

ACTIVE MANAGEMENT

Property and Asset Management
Operational Efficiencies
Improved Customer Experience
Increased Traffic

02

ACQUISITION & ANALYSIS

Business Plan Formation
Detailed Due Diligence
Financial Analysis
Legal/Structuring

03

MASTER PLANNING & ENTITLEMENT

Vision
Outparcel Creation/Disposition
Densification

04

CAPITAL PLAN

Redevelopment/Modernization
Re-use/Anchor Redevelopment
Tailored Design

05

FOCUSED LEASING

Tenant and Broker Relations
Relevant Merchandising Mix
Higher Sales Productivity
Mark to Market Rent Roll & Occupancy Cost
Tenant Right Sizing
Enhance Credit Profile

06

REPOSITIONING & STABILIZATION

Business Plan Execution
Creative and Localized Marketing
Community Connection
Technology & Data Collecting

Office Asset Management & Advisory Services

PRCP’s Senior Executives have decades of experience in managing, leasing, developing, and repositioning office assets.

From multi-towered high rise complexes, to boutique mixed-use properties and large scale office campuses, PRCP has the expertise to help guide the evolution of office assets and create long-term value.

PRCP’S KNOWLEDGE & EXPERTISE IN THE OFFICE SPACE CAN HELP NAVIGATE AN ASSET EVEN IN THE TOUGHEST MARKET CONDITIONS

  • Oversight of Property Management
  • Improve Operational Efficiencies
  • Maximize Net Operating Income
  • Assist with Corporate Governance
  • Audit Management & Review

  • Ownership Reporting Capabilities
  • Appraisal Management
  • Administration of Capital Funding
  • Contract Review & Management
  • Leasing Oversight
  • Municipality Engagement Capital
  • Improvements Management
  • Infrastructure Assessment Landlord
  • Work Supervision Tenant Plan
  • Reviews

From underwriting to redevelopment, leasing, and operations, PRCP provides in-depth guidance and expertise to improve the asset’s value for its investors and partners.

DEVELOPMENT

Pacific Retail invests in strong markets where a transformed center will thrive as a town square or beacon of the community.

“Mall to Mixed-Use”

UNENCUMBERING REAL ESTATE​

Unencumber real estate from REAs and major leases provisions while capitalizing on existing tenant relationships to create master plans that unlock development opportunities for maximum flexibility, control and marketability.

Work with municipalities to secure various subsidies such as tax increment financing, tax-exempt bond financing, business improvement district financing.
Leverage our capital and debt market relationships to secure debt for new development and refinancing of existing assets.
Execute the development of the master plan through vertical construction via mutually beneficial joint venture partnerships.
Incorporate a mix of building uses and integrated design strategies to create a uniquely programmed space for community engagement and value creation.
Conduct and analyze market studies and financial projections to determine the highest and best use yielding optimal returns while complementing the master plan.
From introducing vertical development to thoughtful adaptive reuse, obsolete spaces are transformed into new, vibrant destinations

DESIGN

As experts in mixed-use, we provide a wide range of services tailored to create innovative and compelling design concepts that meet the unique needs and vision of the project.

PRCP’s in-house design team contributes to the success of the company’s mixed-use developments by delivering financially viable designs that meet the goals and objectives of the company and its partners in a timely and cost effective manner.

– Steve Plenge, CEO

01

VISIONING WORK SESSIONS

We work closely with stakeholders to understand their vision, goals, and objectives. Through collaborative brainstorming sessions, we develop design concepts that reflect the project’s identity, theme, and vision.

02

SITE ANALYSIS &
EVALUATION

We conduct a thorough analysis of the site for mixed-use, considering existing lease restrictions, REA review, location, access, visibility, market demographics, competition, and zoning regulations.

03

MIXED USE MASTER PLANNING & PROGRAMMING

From underwriting to redevelopment, leasing, and operations, PRCP provides in-depth guidance and expertise to improve the asset’s value for its investors and partners.

04

CONCEPT DESIGN

We provide concept design services for retail centers that align with the overall design concept and create an inviting and immersive experience for visitors.

05

DESIGN GUIDELINES & STANDARDS

We develop design guidelines and standards that establish the design principles, aesthetics, materials, and signage requirements.

06

LEASING PITCH DECK

We design and prepare presentations that effectively communicate the value proposition of tenant spaces that help persuade potential tenants to choose it over competing options.

07

IMPLEMENTATION SUPPORT

We work closely with the project team to ensure that the design and programming concepts are translated into reality in a consistent and high-quality manner.

MIXED-USE

We have a unique experience in master planning. Our in-house design team consist of four former Gensler mixed-use architects and practice area leader and Partner.

MASTER PLANNING

We have a unique experience in master planning. Our in-house design team consist of four former Gensler mixed-use architects and practice area leader and Partner.

EXPERTISE IN MULTIPLE USES

We have the ability to design a range of different building types. This includes commercial, residential, and retail spaces. We bring expertise in multiple disciplines to a project, which results in a more comprehensive and integrated design.

Identify permissible building areas, no-build areas, stringent parking requirements, easements, required tenant sightlines and restricted building uses to identify flexible and controllable future development areas in coordination with the master plan and REA negotiations.

Work with city officials to rezone sites for maximum development flexibility.

Foster municipal relationships to intimately understand and implement local development requirements and the future city vision.

We master plan with flexibility in mind, allowing for changes in the future as the needs of space evolve. This helps ensure that the building or development remains relevant and functional for years to come.

Provide guidance on density, uses, building programming, parking and design standards.

Capitalize on existing major anchor and tenant relationships to establish a mutually beneficial masterplan.

LEASING

By creating a targeted and market-specific approach to leasing, each decision leads to the highest and best outcome for the asset. With a vision to create a sense of discovery at our properties, leasing introduces new concepts and categories, re-merchandises under-performing tenants, disrupts the retail mix, recreates destinations, and replaces aging anchors or stores all while preserving revenue throughout the process.
Our retail leasing experts have represented landlords across every major market in the U.S. Our deep experience leverages our decades of involvement with blue-chip development groups such as Westfield, Vernado, Brookfield and Simon to build strong relationships to help our centers succeed. Our leasing strategies range from redevelopment projects, to re-tenanting for the optimum merchandising mix.

Local and specialty leasing at PRCP bridges income and occupancy gaps during a transition with vibrant, local retailers creating an authentic sense of community and regional authenticity.

  • Competitive market positioning
  • Department store relationships
  • Thoughtful merchandise planning
  • Localized leasing
  • Increase sales productivity
  • Rightsizing the asset
  • Integrate digitally native brands
  • Pop-ups
  • Regional leasing
  • Product sampling
  • Second generation space
  • Sponsorships
  • Retail merchandising units
  • Filming
  • Kiosks
  • Temporary in-lines

PROPERTY MANAGEMENT

Pacific Retail anticipates opportunities, navigates roadblocks, and creates thoughtful solutions to retail challenges that keep our assets relevant, and produce positive economic results for our partners.

We enhance value through our operating philosophy and active management structure.

Senior leadership

Experienced senior leadership team providing guidance and oversight to each asset.

Strong Relationships

We pride ourselves on developing strong and positive relationships with municipality stakeholders and understand the vital importance our centers play in the community.

Training

Specialize in developing strong on-site teams that are empowered to drive asset performance.

Core Values

Not only are we disciplined in our approach to meeting investor business goals and objectives, we live and breathe our core value to “Get Shit Done” and drive results.

RECEIVERSHIP

Special servicing and then some. We assist in sub performing or delinquent loans, as well as commercial mortgage backed securities (CMBS) to determine the best possible outcome for all parties, including alternatives to foreclosure.

MARKETING

Pacific Retail properties’ award-winning marketing activations continue to set a new standard for well-designed spaces, digitally-integrated retail, and amenities that add playfulness and convenience to the consumer experience.
From mural projects to digital wayfinding to food festivals that feed the leasing pipeline, innovative community-centric programs and events add value for investors, bring communities together with art, food, and celebration, and establish each asset as the dynamic gathering place for the neighborhoods they serve.

Exceptional Marketing Initiatives

  • Received 24 ICSC Maxi Awards in the last seven years, recognizing excellence in retail-led real estate in marketing and development achievement.
  • Produced +100,000 square feet of public art in partnership with local artists and cities nationwide. Community is a core value and continues to be present in all aspects of development, design and art programming.
  • Reached over 20 million patrons through PRCP’s organic online communities. Whether onsite or on-the-go, digital innovation, integration, and outreach are at the center of what we do.
  • Average of over 49 million outgoing emails sent annually.
  • Close to 400k mobile SMS subscribers receiving weekly communication.

COLLEGE NIGHT

College Night Out celebrates the local Santa Barbara collegiate students with an annual and first to market center-wide experience targeting students returning to campus. Drawing 1,000+ visitors, the annual event boasts live music, beauty bars, video game tournaments, group games, food samplings, DJ’s, and a silent disco dance party.

COLLEGE NIGHT

College Night Out celebrates the local Santa Barbara collegiate students with an annual and first to market center-wide experience targeting students returning to campus. Drawing 1,000+ visitors, the annual event boasts live music, beauty bars, video game tournaments, group games, food samplings, DJ’s, and a silent disco dance party.

COSMECON

CosmeCon is a trademarked PRCP beauty and wellness event with recognition of two ICSC MAXI Awards. By partnering with local and international retailers and creating an elevated customer experience, this initiative drives traffic, proves the purchasing powering of our markets, and positions PRCP as a cultivator of small beauty brands. As a Gold MAXI award-winner, CosmeCon 2020 was reimagined as a oneday digital summit of live and recorded video workshops, masterclasses, and panel discussions.

COSMECON

CosmeCon is a trademarked PRCP beauty and wellness event with recognition of two ICSC MAXI Awards. By partnering with local and international retailers and creating an elevated customer experience, this initiative drives traffic, proves the purchasing powering of our markets, and positions PRCP as a cultivator of small beauty brands. As a Gold MAXI award-winner, CosmeCon 2020 was reimagined as a oneday digital summit of live and recorded video workshops, masterclasses, and panel discussions.

KIX CON

KixCon is an ICSC award-winning first-to-market trademarked sneaker and streetwear initiative, created by PRCP. This 360o initiative is built on creating strategic touchpoints to engage the community through niche leasing activations, direct traffic driving to footwear retailers, social media engagement, and robust media coverage. KixCon combines art, culture, and style to create unique experiences that resonate to their respective markets and engage the local community at large.

KIX CON

KixCon is an ICSC award-winning first-to-market trademarked sneaker and streetwear initiative, created by PRCP. This 360o initiative is built on creating strategic touchpoints to engage the community through niche leasing activations, direct traffic driving to footwear retailers, social media engagement, and robust media coverage. KixCon combines art, culture, and style to create unique experiences that resonate to their respective markets and engage the local community at large.

HARRY POTTER

The Christmas in the Wizarding World retail experience was reminiscent of the setting and atmosphere of a wintry Hogsmeade village. Complete with an extensive wand assortment, film-inspired window displays and interactive elements, the themed shopping experience was a hit with fans of J.K. Rowling’s Wizarding World.

HARRY POTTER

The Christmas in the Wizarding World retail experience was reminiscent of the setting and atmosphere of a wintry Hogsmeade village. Complete with an extensive wand assortment, film-inspired window displays and interactive elements, the themed shopping experience was a hit with fans of J.K. Rowling’s Wizarding World.

TASTE FOR THE SPACE

With the goal of generating a leasing pipeline of local restaurateurs and culinary professionals, tenant improvement dollars creatively marketed with an enticing lease package encouraging chefs to compete to win. With a prize package including 6 months free rent, a $50,000 investment prize and a turn-key dining space, Taste for the Space has proven to be successful in identifying and securing first class regional food purveyors.

TASTE FOR THE SPACE

With the goal of generating a leasing pipeline of local restaurateurs and culinary professionals, tenant improvement dollars creatively marketed with an enticing lease package encouraging chefs to compete to win. With a prize package including 6 months free rent, a $50,000 investment prize and a turn-key dining space, Taste for the Space has proven to be successful in identifying and securing first class regional food purveyors.

DIGITAL EXPERIENCE

Northpark underwent a redevelopment including a focus on digital experiences throughout the center. These experiences included a custom designed, interactive game wall, a large-scale media wall, digital directories, custom games with input from Gen Z, digital advertising opportunities and digital activations around each new element all proving to add value to the customer experience.

DIGITAL EXPERIENCE

Northpark underwent a redevelopment including a focus on digital experiences throughout the center. These experiences included a custom designed, interactive game wall, a large-scale media wall, digital directories, custom games with input from Gen Z, digital advertising opportunities and digital activations around each new element all proving to add value to the customer experience.

Art & Placemaking

PRCP Arts is dedicated to engaging the public through implementing one-of-a-kind, community responsive exhibitions, artist commissions, and educational programs across our portfolio.

From 20,000 square foot mural projects to sculptural installations to video and interactive AR/VR experiences, each art initiative is tailored to the personality of each property.

Our creative team works in tandem with visual media artists to ensure each project maintains creative integrity while elevating each center’s unique design and honoring community through accessible, placemaking touchpoints and cultural vibrancy.

Innovation

The worlds of shopping, working, living, and entertainment are all converging and evolving into completely reimagined experiences that are omnichannel, low touch, high impact and customer-centric.

Always on the cusp of new ideas, unique solutions, data-driven results and meaningful moments, PRCP disrupts the commercial real estate sector by being at the forefront of creativity and local connection with a global mindset.

AUGMENTED REALITY

Pioneering new ways to animate spaces and engage consumers, Northpark brings the holidays to life with the all-new holiday experience, Santa’s Whimsical Wonderland, with interactive and immersive elements including Augmented Reality stations. From Nutcrackers to the Polar Express train, guests interact with augmented reality icons symbolizing the magical season come to life through animation, music, and falling snow through a Northpark app.

AUGMENTED REALITY

Pioneering new ways to animate spaces and engage consumers, Northpark brings the holidays to life with the all-new holiday experience, Santa’s Whimsical Wonderland, with interactive and immersive elements including Augmented Reality stations. From Nutcrackers to the Polar Express train, guests interact with augmented reality icons symbolizing the magical season come to life through animation, music, and falling snow through a Northpark app.

DIGITAL STOREFRONT LIGHT ART DISPLAY

Crabtree unveiled a first-to-market, digital storefront light art display experience and partnered with a prominent producer, commissioned well-known artists, student artists and a local university. The initiative occurred during Crabtree’s 50th anniversary and demonstrated its commitment to community and art. A key focus was to apply creativity to transform a vacant storefront by utilizing digital technology and artistic expression to drive engagement, foot traffic and enhance awareness.

DIGITAL STOREFRONT LIGHT ART DISPLAY

Crabtree unveiled a first-to-market, digital storefront light art display experience and partnered with a prominent producer, commissioned well-known artists, student artists and a local university. The initiative occurred during Crabtree’s 50th anniversary and demonstrated its commitment to community and art. A key focus was to apply creativity to transform a vacant storefront by utilizing digital technology and artistic expression to drive engagement, foot traffic and enhance awareness.

YEAR OF THE GLASS

When the United Nations designated 2022 as the Year of Glass, Franklin Park Mall lead the community in celebrating this honor with a robust calendar of events including glass art displays and experiential glass craft sessions for shoppers. The signature event, a commissioned glass mosaic art installation, appropriately named TOGETHER WE SOAR, was designed by a local artist, and created in collaboration with the Toledo community. This unique approach resulted in a sense of ownership and pride as individual contributions combined to create the finished piece of art… a larger-than-life mobile of glass mosaic butterflies that is now a legacy installation permanently displayed in the center’s iconic center court as well as an ICSC award winning program”

YEAR OF THE GLASS

When the United Nations designated 2022 as the Year of Glass, Franklin Park Mall lead the community in celebrating this honor with a robust calendar of events including glass art displays and experiential glass craft sessions for shoppers. The signature event, a commissioned glass mosaic art installation, appropriately named TOGETHER WE SOAR, was designed by a local artist, and created in collaboration with the Toledo community. This unique approach resulted in a sense of ownership and pride as individual contributions combined to create the finished piece of art… a larger-than-life mobile of glass mosaic butterflies that is now a legacy installation permanently displayed in the center’s iconic center court as well as an ICSC award winning program”

UNEXPECTED ART

Yorktown Center kicked off an initiative to bring art to unexpected places within the center by partnering with local art teachers to transform otherwise plain planters into colorful works of art.

UNEXPECTED ART

Yorktown Center kicked off an initiative to bring art to unexpected places within the center by partnering with local art teachers to transform otherwise plain planters into colorful works of art.

Portfolio Digital Reach and Influence

Investing in cost-saving operational initiatives, customer-centric design, and environmentally sustainable infrastructure.

DIGITAL REPORT 2023

1

WEBSITE

4M+

TOTAL WEBSITE SESSIONS

3M+

TOTAL UNIQUE WEBSITE VISITORS

8.9M

TOTAL PAGE VIEWS

2

EMAIL

1M

TOTAL EMAIL
SUBSCRIBERS

15.4%

YOY INCREASE IN EMAIL SUBSCRIBERS

52M

ESTIMATED OUTGOING EMAILS

3

SMS

415K

TOTAL SMS SUBSCRIBERS

29%

YTD INCREASE IN SMS SUBSCRIBERS

10M

ESTIMATED OUTGOING TEXTS

4

SOCIAL

530K

TOTAL SOCIAL
MEDIA FOLLOWERS

7%

INCREASE IN SOCIAL FOLLOWERS YOY

MILLIONS

BRAND IMPRESSIONS & PEOPLE REACHED

SUSTAINABILITY

Investing in cost-saving operational initiatives, customer-centric design, and environmentally sustainable infrastructure.

OUR FOCUSES INCLUDE:

  • Pursuit of Green Building Certifications where applicable, including LEED certification wherever possible.

  • Commitment to converting common area lighting to longer lasting, energy-saving LED bulbs, often with immediate ROI and significant operational cost-savings.

  • Introduction of drought-tolerant and environmentally-friendly landscaping to the interior and exterior of our properties to reduce overall water dependency.

  • Active recycling of property materials by diverting approximately 1,300 tons of recyclable materials from landfills.
  • A targeted economizer approach to energy management systems of HVAC systems. Increased frequency of fresh air exchange improves efficiency, reduces carbon emissions, and maintains consistent temperature all while reducing costs.

  • Commitment to facility management vendors committed to environmental sustainability, which includes upholding the usage of environmentally friendly cleaning products, encouraging reduction in paper goods where possible, and identifying water saving techniques and procedures while maintaining the center.

  • Introduction of food-waste programs at select properties to reduce the amount of tenant food waste.

  • Technology, powered by partners, for real-time tracking that maximizes efficiencies related to waste and hauling.
Pacific Retail
Capital Partners

2029 Century Park East, Suite 1550
Los Angeles, CA 90067

310.641.8060

info@pacificretail.com

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